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Survey Data on Consumer Perception of Spicehaus Dry Rub in Surabaya (2025)

Year: 2025

Type: article

Abstract: The dataset consists of two respondent groups, Spicehaus customers and potential customers, with a total of 200 participants. Data were collected through an online questionnaire to examine consumer perceptions of Spicehaus Dry Rub, a low-sodium and preservative-free seasoning blend. Demographic information such as gender, age, education, occupation, and marital status was collected anonymously to ensure respondent privacy. The survey included questions related to various product attributes, including the level of spiciness, aroma, health benefits, shelf life, preservative-free claims, and clarity of product information.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17454214

Authors: Susanto, Celine Margaretha, Setyaningrum, Idfi, Anjani, Angelica Mutiara, Kartikasari, Cynthia Yohanna

Institution: University of Surabaya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7101466119

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