Work

Emergence of Q Commerce in South Indian States: Hurdles and Possibilities

Year: 2025

Type: article

Abstract: The investigation is centered on grasping the opportunities and challenges associated with the emergence of q-commerce in South India. In the marketplace, individuals are increasingly depending on q-commerce due to the swift delivery and convenience it provides. While the q-commerce is transitioning towards facilitating ease in people's lives, challenges remain. This study concentrates on identifying the requirements of q-commerce customers and the opportunities the q-commerce must seize to resolve these issues. The study employs a quantitative approach, conducting surveys among q-commerce customers. Additionally, it is concluded through regression analysis that all three factors - Pricing, Convenience, and Security - exhibit significant correlations with consumer decision-making. The study's results indicate that customers experience security-related issues, particularly when they feel that stores are requesting excessive information. Nonetheless, they still prefer this option for its convenience, even if it entails a slightly higher cost, as they opt for it to save time.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17473700

Author: Dr. Ashidha M

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7102405239

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