Work

A Comparative Study on Traditional Liquor Selection Attributes Between Gen Z and Gen X : Using Borich Neds Analysis and The Locus for Focus Model

Year: 2025

Type: article

Study design: Observational Study

Source: 외식경영연구

DOI: 10.47584/jfm.2025.28.5.49

Author: Tea-Chal Jung

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7106521010

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