Work

Understanding Consumer Preferences for Coffee in Kulon Progo’s Coffee Shops: Developing Marketing Strategies for Menoreh Coffee

Year: 2025

Type: article

Study design: Observational Study

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/e3sconf/202566501006/pdf

Authors: Cahyaningtyas Putri Suhita, Desy Setyaningrum, Kennia Wikanditha

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W7110904532

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