Work

The role of social network websites in the consumer–brand relationship

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.03.011

Authors: Hyejune Park, Youn-Kyung Kim

Institutions: SUNY Oneonta, University of Tennessee at Knoxville

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161915934

FWCI: 48.33

Cites: 214

Cited by: 251

Related to: 10