Work

Analyse des stratégies de contenu et du choix des influenceurs dans l’e-tourisme. Étude de cas : Trip.com

Year: 2025

Type: dissertation

Source: HAL

Author: Yang, Xinyue

Institution: Université Grenoble Alpes

Language: French

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7112722082

Cites:

Cited by:

Related to: 10