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コンセンサス言語が消費者の購買意図に及ぼす影響ー日本と中国の広告における比較研究ー

Year: 2025

Type: dissertation

Abstract: 横浜国立大学

Source: Institutional Repositories DataBase (IRDB)

DOI: 10.18880/0002001928

Authors: Wang, Yichun, オウ, ギジュン, 王, 義淳

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7115175390

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