A Study on Pre and Post Purchase Behavior of Online Shopping in Tumakuru District
Year: 2025
Type: article
Study design: Observational Study
Abstract: The study examines consumer behavior before and after online purchases in Tumakuru District, Karnataka. With the rapid growth of e-commerce, understanding how consumers make decisions, what motivates them to buy, and their satisfaction levels after purchase has become essential for marketers. A sample of 385 respondents was selected using a simple random sampling method. Data were analyzed using descriptive statistics and chi-square tests. The study reveals that convenience, discounts, and product variety are major motivators for online shopping, while issues such as delayed delivery and product mismatch affect post-purchase satisfaction.
Source: ಅಕ್ಷರಸೂರ್ಯ (AKSHARASURYA)
Author: Raghavendra B.S.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7115948967
FWCI:
Cites:
Cited by:
Related to: