Work

A Study on Users’ Purchase Intentions Toward the Palace Museum’s Cultural and Creative Products Based on Online Reviews

Year: 2025

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2025.31.4.521

Authors: Yijun Wang, Euitay Jung

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7118672118

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