Work

The impact of cognitive-emotional mechanisms on online presence and livestreaming satisfaction: a two-stage survey study

Year: 2025

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-05-2025-2518

Authors: Kaige Bai, Kim Hua Tan

Institution: Taylor's University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7119469041

FWCI:

Cites: 55

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