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Understanding Consumers’ Functional Beverages Purchase Intention: Modeling the Impact of Explanatory Factors

Year: 2025

Type: article

Study design: Observational Study

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/bioconf/202517001020/pdf

Authors: Teofana Dimitrova, Iliana Ilieva, Margarita Terziyska

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124145770

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