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A Study on the Consumer Behavior Characteristics of Users on Ultra-Low-Cost E-Commerce Platforms

Year: 2025

Type: article

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2025.12.25.6.45

Authors: Gi-Jun Jo, Kwang-Min Nam, Hanbyul Choi, Yongbok Cho

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125955845

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