Work

The Effect of Product Quality, Service Quality, Innovation, Price, and Celebrity Endorser on Wardah Wonosobo Purchasing Decisions

Year: 2025

Type: article

Study design: Observational Study

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202521702002/pdf

Authors: Nurul Istianah, Sally Diana Azzahra, Naning Muslimawati, M. Elfan Kaukab

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127099283

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