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A Study on Generation Z's Perception of Emotional Marketing in Health Snack Companies Based on the FFM Model: A Public Health Management Perspective

Year: 2026

Type: article

Study design: Observational Study

Source: European Heart Journal Supplements

DOI: 10.1093/eurheartjsupp/suag002.033

Authors: Xia Wu, Yanfang Wang

Institution: Beijing Union University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7130513984

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