Work

The effectiveness of managing social media on hotel performance

Year: 2014

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2014.10.014

Authors: Woo Gon Kim, Hyunjung Lim, Robert A. Brymer

Institution: Florida State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2060298340

FWCI: 59.43

Cites: 54

Cited by: 411

Related to: 10