Work

Marketing drivers of medical device selection: the mediating role of surgeon training in suburban Tier II Indian health-care markets

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-06-2025-0115

Authors: Shawnn Coutinho, Anushka Da Silva Pereira

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7154126985

FWCI:

Cites: 90

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