Work

Neuromarketing — Über den Mehrwert der Hirnforschung für das Marketing

Year: 2007

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9562-9_15

Author: Christian Scheier

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W71548236

FWCI: 4.923

Cites: 10

Cited by: 11

Related to: 10