Year: 2026
Type: article
Abstract: The Indian automotive industry continues to be highly sensitive to changes in fiscal policy such as GST rationalization. Although tax rationalization is meant to encourage demand growth, consumer behaviours pertaining to buying decisions based on price sensitivity are largely unknown when dealing with high-population urban centers such as Pune. The automotive industry acts as an important factor driving economic growth in India, making huge contributions to the overall GDP and manufacturing of the country. In the current scenario, the city of Pune stands out as one of the key
Authors: Kajal Sharma, Dr. Dimple Buche
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7156223077
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