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Effect of technological innovation on brand development and influence on consumer happiness and purchase intention in real estate sector

Year: 2026

Type: article

Study design: Observational Study

Source: Management Research The Journal of the Iberoamerican Academy of Management

DOI: 10.1108/mrjiam-12-2025-1889

Authors: Estela Núñez-Barriopedro, Alicia Ramírez-Orellana, Wenshi Ou

Institution: Universidad de Alcalá

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7166291052

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Cites: 85

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