Work

Understanding Consumers Purchase Intention Toward Cloud Kitchen Foods: An Application of the Theory of Consumption Values

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Culinary Science & Technology

DOI: 10.1080/15428052.2026.2693872

Authors: Balaji Parasuraman, Mugilan K, Suresh Kumar D, Parveen S, Rakshitha B, Parminder Singh, R. Pandiselvam

Institutions: Tamil Nadu Agricultural University, Chaudhary Charan Singh Haryana Agricultural University, Indian Council of Agricultural Research, Indian Agricultural Research Institute

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7166844989

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Cites: 28

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