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Guest editorial: Service transformation: key forces, challenges and implications

Year: 2026

Type: editorial

Source: Journal of service management

DOI: 10.1108/josm-07-2026-618

Authors: Janet McColl-Kennedy, Jochen Wirtz, Christoph Breidbach

Institutions: The University of Queensland, National University of Singapore

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7167050990

Cites: 19

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