Work

Thinking or delegating? The role of epistemic motivation and goal congruence in consumer responses to uncertainty marketing

Year: 2026

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2025-0775

Authors: Preeti Narwal, Shivam Rai

Institution: Indian Institute of Management Kashipur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203651996

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Cites: 94

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