Work

When influencers feel like friends: parasocial relationships and impulse buying tendency in live shopping

Year: 2026

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-11-2025-2833

Authors: Daniel Costa Pacheco, Ana Isabel Damião de Serpa Arruda Moniz, Suzana Nunes Caldeira, Osvaldo Dias Lopes da Silva

Institutions: Universidade dos Açores, Centro de Estudos de Economia Aplicada do Atlântico

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203725812

FWCI: 9.84

Cites: 67

Cited by: 1

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