Work

Fashion brand imagery on social media: effects on gen Z females’ self-perception and consumer responses

Year: 2026

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-04-2026-3138

Author: Wendy Hsiao Chun Chou

Institution: Ming Chuan University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204233251

FWCI:

Cites: 51

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