Work

“Let Me Influence You, I’m an Influencer" – Behavioural analysis of effects of persuasion disclosure and number of followers on purchase intention and decision

Year: 2023

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Author: Florian Gasser

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7208541607

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Related to: 10