Work

Perceived authenticity of virtual vs human in the context of influencer marketing

Year: 2025

Type: dissertation

Source: Repositório Comum (Repositório Científico de Acesso Aberto de Portugal)

Author: Yé, Tainara Pereira

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7217182261

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Related to: 10