Effect of Product Quality on Consumer Satisfaction With Ready-to-Cook Food Products in Chennai City
Year: 2025
Type: article
Study design: Observational Study
Abstract: The Ready-to-Cook (RTC) food market has experienced remarkable growth in India due to rapid urbanization, increasing employment among women, changing lifestyles, and rising demand for convenient food products. Product quality has become one of the most significant determinants influencing consumer satisfaction and repeat purchase intention. The present study examines the effect of product quality on consumer satisfaction towards Ready-to-Cook food products in Chennai City. Primary data were collected from 377 consumers using a structured questionnaire through convenience sampling. The findings reveal that product quality comprises four major dimensions namely Taste & Freshness, Packaging Quality, Nutritional Value, and Convenience. SEM results indicate that product quality has a significant positive influence on consumer satisfaction (β = 0.781, p < 0.001). The model demonstrates excellent goodness-of-fit indices, confirming the adequacy of the proposed conceptual framework. The study concludes that improving product quality attributes significantly enhances consumer satisfaction and loyalty towards Ready-to-Cook food products.
Source: Journal of Neonatal Surgery
Authors: Vikram, K Vel, Devi, P.
Institution: Manonmaniam Sundaranar University
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Zero hunger
Open Access status: diamond
OpenAlex ID: W7222381023