Work

A Study of Purchasing Behaviour by Consumer and Marketing Strategy Approach Brand Tata Cars

Year: 2026

Type: article

Abstract: Repository copy of the published article. Original citation: IPE Journal of Management, 14(14), 189-196 (2024-01/2024-06). Authors and bibliographic details verified against the PDF. Deposited with author-confirmed permission; the file is restricted and no open redistribution licence is granted. Source: https://www.researchgate.net/publication/381803640_A_STUDY_OF_PURCHASING_BEHAVIOUR_BY_CONSUMER_AND_MARKETING_STRATEGYAPPROACH_BRAND_TATA_CARS

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.23787301

Authors: Rajasekharan, Bamini, Ravichandran, Nikhil

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7224829665

FWCI:

Cites:

Cited by:

Related to: 10