Year: 2026
Type: article
Abstract: Nowadays digital marketing is crucial for business success throughout worldwide. This study investigates continually the deepmost impact of digital marketing on business. In the area, business has become very important sector and digital marketing techniques play a successful role in the shaping the effective outcome and sustainability of business. It is a combination of qualitative and quantitative research methods. The key result of this study provides impact of reality of electronic marketing and its influence on digital commerce activities. Analyzing the efficiency and effectiveness of various strategies, techniques, role, platforms and recent trends. The outcome of this study like buyer perception, consumer satisfaction, brand image and improve income generation and give away very precious insights for business entrepreneurs and marketers properly.
DOI: 10.64388/ire1724859
Authors: Nagaraja V V, Aswathanarayana. K
Institution: Bengaluru North University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7225310214