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The AI trust paradox: how disclosure, brand authenticity and consumer mindset shape communication effectiveness

Year: 2026

Type: article

Source: Internet Research

DOI: 10.1108/intr-12-2025-2025

Authors: George Chung-Chi Shen, Wen-Hsien Huang

Institutions: National Chiayi University, National Chung Hsing University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225395232

FWCI:

Cites: 41

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Related to: 10