Work

Virtual vs human influencers: analyzing their influence on consumer purchasing intentions, with the focus on desire to mimic and source credibility

Year: 2026

Type: article

Source: Journal of Indian Business Research

DOI: 10.1108/jibr-11-2024-0243

Authors: Vipul Patel, Vaishali Singh, Bijal Mehta

Institutions: Pandit Deendayal Energy University, Ahmedabad University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225427467

FWCI:

Cites: 88

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Related to: 10