Work

Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing

Year: 2026

Type: preprint

Abstract: Rachmad, Yoesoep Edhie. 2027. Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing. Global Marketing Analytics Publications.

Source: OSF Preprints (OSF Preprints)

DOI: 10.17605/osf.io/pxahg

Author: Yoesoep Edhie Rachmad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225452116

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