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Digital Customer Relationship Management: Automation, Engagement, and Loyalty Development

Year: 2026

Type: preprint

Abstract: Rachmad, Yoesoep Edhie. 2027. Digital Customer Relationship Management: Automation, Engagement, and Loyalty Development. International Digital Relationship Management Press.

Source: OSF Preprints (OSF Preprints)

DOI: 10.17605/osf.io/2djkc

Author: Yoesoep Edhie Rachmad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225466466

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