Work

Pet insurance services adoption: how values, reasoning, and insurance literacy shape consumer intentions in an emerging market

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/jsm-10-2025-0760

Authors: Vishwas Gupta, Avinash Rana

Institution: Jain University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225591303

FWCI:

Cites: 107

Cited by:

Related to: 10