Work

Who stands with the virtual influencer? Trust in nonprofit versus corporate partnerships in social advocacy

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-12-2025-0764

Authors: Leping You, Fanjue Liu

Institutions: Miami University, Shanghai Jiao Tong University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225634225

FWCI:

Cites: 58

Cited by:

Related to: