Work

Towards understanding Gen Z consumers’ intentions to purchase sustainable fashion products: insights from PLS-SEM, NCA and cIPMA

Year: 2026

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-07-2026-3477

Authors: Kian Yeik Koay, Sandra Moey Tze Ying Issabaeva, Punitha Sinnappan, Chin Chuan Gan

Institution: Sunway University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225659068

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Cites: 54

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