Work

EXPRESS: From Trends to Tweets: The Impact of Trendjacking on Consumer Engagement on Social Media

Year: 2026

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968261508771

Authors: Fatemeh Vafaeesefat, Ammara Mahmood, Shirley Chen, Michael Moorhouse, Saurabh Mukesh Rawal

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225771920

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