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Geofenced retail conversion: verify the 12% lift claim with a 4-week holdout

Year: 2026

Type: preprint

Abstract: Verify the 12% lift claim with a 4-week A/B holdout before scaling geofenced retail conversion; tracking is brick-and-mortar only and pricing is CPM. Independent technical note mirroring the canonical version: https://urbanplanadvisor.com/blog/geofenced-retail-conversion-verify-the-12-lift-claim-with-a-4-week-holdout.php

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.24146192

Author: Sims, Hadley

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225774067

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