Work

Neuromarketing and Marketing Management: Contributions of Neuroscience for the traditional Marketing Mix

Year: 2014

Type: dissertation

Author: Esther Kolar

Institution: University of Twente

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W77790303

Cites: 37

Cited by: 9

Related to: 10