Work

Children Influence in the Process of Family Purchase Decision for High, Low and Child - Centric Products

Year: 2013

Type: article

Study design: Observational Study

Source: Researchers World – Journal of Arts Science & Commerce

Author: Sunita Kumar

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W781006202

FWCI: 1.981

Cites: 15

Cited by: 9

Related to: 10