Work

Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-14523-5_3

Authors: Sharad Agarwal, M. J. Xavier

Institutions: Indian Institute of Management Ranchi, Vellore Institute of Technology University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W785339533

FWCI: 8.727

Cites: 47

Cited by: 18

Related to: 10