Work

Consumers' attitude towards online advertising : the study on information responses

Year: 2014

Type: dissertation

Authors: Mei Lee Chan, Hui Loo Chee, Siew Peng Chin, Gek Xian Sim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W80546427

Cites: 130

Cited by: 6

Related to: 10