Work

The Use of Crowdsourcing as a Strategic Marketing Tool - An Examination of Brand Perceptions and Behavioral Intentions

Year: 2015

Type: dissertation

Source: Lund University Publications Student Papers (Lund University)

Authors: Tatjana Stanke, Sarah Drogosch

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W816074610

Cites: 28

Cited by: 3

Related to: 10