Work

Understanding Online Group Purchase Decision Making: A Means-End Chain Approach

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Lin Xiao, Zixiu Guo, John D’Ambra, Bin Fu

Institutions: Nanjing University of Aeronautics and Astronautics, UNSW Sydney

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W81986705

FWCI: 1.585

Cites: 30

Cited by: 4

Related to: 10