Work

Elecronic Word-of-Mouth

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2006.10722119

Authors: John Fong, Suzan Burton

Institution: Macquarie University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W830459816

FWCI: 4.553

Cites: 30

Cited by: 96

Related to: 10