Work

Examining Brand Engagement in the Mobile SNS Marketing Context

Year: 2013

Type: conference-paper

Source: Pacific Asia Conference on Information Systems

Authors: Ji-Eun Lee, So Hyun Lee, Hee Woong Kim

Institution: Yonsei University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W88631913

FWCI:

Cites: 57

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Related to: 10