Work

Der Einfluß von Warentestinformationen auf das Informationsverhalten von Konsumenten

Year: 1981

Type: article

Source: Journal of Consumer Policy

DOI: 10.1007/bf00508416

Authors: Klaus Peter Kaas, Klaus Tölle

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W89454645

FWCI: 4.756

Cites: 37

Cited by: 10

Related to: 10