Work

Understanding Negative Electronic Word-of-Mouth(eWOM)： Social Ties and Key Determinants

Year: 2011

Type: article

Study design: Observational Study

Source: 경영과학

Authors: 송석우, 선종학

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W902455390

FWCI:

Cites: 75

Cited by: 4

Related to: 10