Work

Online Consumer Reviews: Does Negative Electronic Word-of-Mouth Hurt More?

Year: 2008

Type: article

Authors: Christy M.K. Cheung, Matthew Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W90604094

FWCI: 2.584

Cites: 40

Cited by: 41

Related to: 10