Work

The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/jar-53-1-043-060

Authors: Rodolfo Vázquez-Casielles, Leticia Suárez-Álvarez, Ana-Belén Del Río-Lanza

Institution: Universidad de Oviedo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W91447711

FWCI: 21.28

Cites: 51

Cited by: 117

Related to: 10